I am from the Swedish countryside and have been hunting and shooting since I was a kid. The shooting has never been anything serious, just for recreation. Motorcycles and motorcycle racing has been what has taken my time during my first 35 years on the planet.
I have sold, raced and tuned motorcycles. During the last 6 years I worked in World Superbike and MotoGP series as data/ECU mapping manager and crew chief. I have worked with riders like Leon Haslam, John Hopkins, Josh Brookes and Kenny Noyes.
All the traveling was difficult to handle when my son was born so I decided to stop. I took up shooting again and started to compete in IPSC pistol. I noticed that it was really difficult to buy the good American products in Sweden. And when IPSC rifle was about to be introduced in the winter 2010/2011, I decided to start a company that would be able to deliver all the goodies to the Swedish shooters.
My company GP Rifle was created and on the top of my wish list was to sell JP rifles. After a short meeting at Shot Show in Vegas 2011 my wish had come true and I have now soon had my first year as a JP distributor/dealer.
It has been a successful first year and I can't wait to see how the company and the sport will develop in the coming years!
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