"Those that know about your company are evangelists for your brand"
Everyone I speak to says that your company makes the ultimate AR-15.
I'm fairly new to shooting. I plan on learning as much about your company as possible between now and purchasing my first JP AR-15. I will not spend time or money on intermediate rifles working my way up to your rifle. I drive a Lexus, I will shoot one as well.
My mind is pretty much made up on your rifle, I would just like to hold one, talk to a company rep, etc.
Those that know about your company are evangelists for your brand. They speak of nothing else. They hold your craftsmanship as a measurement to measure all others by.
I look forward to hearing your response and getting to know your brand through and through.